EXCLUSIVE: Caressa Douglas has joined CAA’s Leisure Partnerships group within the newly created position of Head of Content material and Integrations.
With greater than 20 years of expertise in leisure advertising and marketing, Douglas’ position will see him collaborate with model purchasers, expertise, studios and the broader inventive neighborhood to establish and form alternatives during which manufacturers can meaningfully take part in storytelling, from product placement and integration to co-developed content material and authentic mental property.
The rent highlights the rising emphasis on branded content material as a income stream for expertise as firms within the business navigate a difficult and quickly evolving leisure panorama. CAA’s intention, we’re advised, is to increase its means to serve purchasers working within the trademark enterprise, with all that entails. They arrive at a time when manufacturers nonetheless want companions with experience at each stage of content material creation, from preliminary idea to distribution and monetization, who will help information their work on this space.
Throughout his profession, Douglas has led greater than 350 world manufacturers and managed greater than 1,500 manufacturing relationships throughout movie, tv and streaming. Most lately, she served as Senior Vice President of Strategic Partnerships at advertising and marketing and know-how firm BENlabs, the place she led efforts in content material options and product placement optimization. Below his management, the corporate has accomplished greater than 5,000 on-screen placements in 2025 alone with 34 purchasers.
CAA’s Leisure Partnerships group works throughout the business on behalf of expertise reminiscent of Ariana Grande, Shondaland and Jimmy Fallon; studios and platforms together with Apple TV, Disney and Warner Bros. ; and types together with Crocs, Tinder, L’Oréal and Nike, amongst others.
Libby Bush, who runs the group, advised us: “There are solely a handful of individuals on this business who really perceive how a model turns into a vital a part of a narrative slightly than an interruption and Caressa is certainly on the prime of the listing. I’ve spent years watching her work, and what persistently units her aside is her intuition; she does not simply acknowledge the cultural second, she anticipates it. That stage of readability and conviction is precisely what we’re all about. let’s construct this group, and precisely what our clients want at this pivotal second within the enterprise.