John Legend sings a brand new tune for Bang & Olufsen.
The acclaimed singer-songwriter – winner of a number of Grammy Awards and one of many youngest to attain EGOT standing – has signed a two-year deal to affix the Danish sound and know-how specialists as a worldwide model ambassador. Throughout this era, Bang & Olufsen and John Legend will current a shared imaginative and prescient “by means of curated performances, cultural moments and storytelling, with every activation reflecting the concept that lovely sound is born from true craftsmanship. Extra particulars on these occasions and activations will probably be revealed within the coming months.”
In saying the deal, Bang & Olufsen cited the multi-platinum musician, producer, activist and EGOT winner’s profession as being “outlined by restraint, element and emotional honesty” as he created music that “resonates with intention and readability. His work has grow to be a part of a worldwide cultural material, identified for its timelessness and emotional depth.” As such, it was chosen to embody Bang & Olufsen’s Stunning Sound philosophy, outlined because the “excellent marriage of impeccable acoustic engineering, timeless Scandinavian design and uncompromising craftsmanship.”
Legend with Bang & Olufsen Beo Grace headphones.
Courtesy of Bang & Olufsen
“John Legend is an artist whose work displays a uncommon stability between self-discipline and emotional openness,” praised Nikolaj Wendelboe, interim CEO of Bang & Olufsen. “This partnership is constructed on aligning on the highest stage of expertise, artistry and a shared perception that music needs to be felt as a lot as it’s heard. Collectively we’re constructing one thing refined but highly effective, the place sound and emotion meet with out interference.”
Legend returned the favor by saying he did not be a part of the model simply because they requested; he has a protracted historical past of admiration for what they do – and he already owned their merchandise.
“Bang & Olufsen has been one in all my favourite audio manufacturers for years. As a long-time proprietor of their merchandise, I’ve all the time been drawn to the best way they mix lovely sound with timeless design. Their merchandise are made with unbelievable consideration to element, and I’ve hung out of their listening rooms through the years listening to music in a means that sounds true to the best way it was meant to be heard,” Legend mentioned. “I like that Bang & Olufsen approaches sound and design with the identical stage of care and craftsmanship, creating merchandise which might be as lovely to expertise as they’re to take heed to. I am thrilled to accomplice with the model as a result of we share a ardour for creativity, high quality and creating experiences that join individuals on an emotional stage.”