Sydney Sweeney is not bothered.
The “Euphoria” actress overtly responded to the backlash she acquired over her new slimmed-down sports activities betting advert with Novig.
On Sunday, Sweeney posted a carousel of photographs from the racy marketing campaign through which she was principally undressed.
“It’s gamedayyy @novig #novigpartner,” she captioned the Instagram submit.
Sweeney additionally took to her Instagram Tales to share photos of a number of athletes — together with Serena Williams, Ronda Rousey, Karl-Anthony Cities, Jason Kelce and extra — who posed with out garments for varied covers of ESPN’s Physique Challenge.
The “Housemaid” star didn’t reveal why she posted the covers.
Web page Six reached out to Sweeney’s rep for remark however didn’t instantly reply.
Final week, the Emmy nominee, 29, took to Instagram to share the primary nationwide model marketing campaign for sports activities betting website Novig.
Within the minute-long clip, Sweeney posed with completely different sporting tools, together with soccer balls, shoulder pads, basketballs and a tennis racket, to cowl her naked chest, butt and vagina.
The advert sparked backlash from a number of feminine athletes, together with British sprinter Amy Hunt.
“Sydney Sweeney, that is what ladies in sport appear to be,” Hunt, 24, instructed the BBC on Sunday after putting fourth within the 200 meters ultimate on the Final Championship in Budapest, Hungary.
“21.4. Muscle tissues. Arduous work, blood, sweat, tears. It is a terrific night,” the athlete added, referring to Melissa Jefferson-Wood’s profitable time of 21.47 seconds, the fourth quickest ever over the space.
American gymnast Gracie Kramer additionally criticized Sweeney’s advert, posting a montage of herself coaching with the caption: “I do not know what Sydney Sweeney was doing, however that is what ladies in sports activities appear to be.”
4-time Australian Olympic swimming champion Ariarne Titmus additionally posted in regards to the “Christy” actress’ controversial marketing campaign.
“This isn’t solely a kick within the face to all ladies who’ve devoted their lives to perfecting their craft, but in addition to all ladies who love sport for what it actually is,” she wrote on Instagram.
“How can we reside in a world the place the monetization of the feminine physique and the sexualization of girls’s sport are nonetheless a actuality? Titmus, 26, added.
Sweeney not too long ago got here beneath fireplace for starring in an American Eagle industrial that sparked controversy with its play on the phrase “genes.”
Followers claimed the marketing campaign promoted “Nazi propaganda” and echoed “pseudo-scientific language of racial superiority.”