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Marriott Bonvoy has recruited a number of the greatest names within the NFL to plan journey guides to their residence cities.
Taking part athletes embrace Seattle Seahawks extensive receiver Cooper Kupp (Seattle), Eagles offensive lineman Jordan Mailata (Philadelphia), NFL legend Jerry Rice (Mexico Metropolis) and former working backs Todd Gurley (Melbourne) and Mark Ingram II (Rio de Janiero), every providing suggestions for eating places, native sights and lesser-known spots of their respective cities.
Thus far, the hospitality large has launched a complete of 37 player-curated metropolis guides, masking each home and worldwide market internet hosting an NFL recreation through the 2026 season.
Every information is designed by social media artist Jeff Cole, identified for his sports-inspired digital illustrations, and combines gamers’ private suggestions with illustrated maps of their cities.
Marriott has additionally launched a brand new 10-episode content material collection that can observe choose gamers by way of their authentic locations, whereas taking part motels will supply comparable experiences all through the season. In choose markets, followers can ebook packages that mix NFL tickets, lodge lodging and native actions.
A few of these experiences shall be accessible by way of Marriott Bonvoy Moments, the corporate’s loyalty platform that enables members to redeem factors for unique occasions. Its 2026-27 NFL offers embrace packages tied to video games involving the Ravens, Washington Commanders and 49ers, in addition to worldwide video games in cities like Paris, Madrid and Munich. Further Tremendous Bowl packages are anticipated to turn out to be accessible in late November.
The marketing campaign additionally marks the return of Marriott’s Tremendous Bowl Sleepover Suite, a promotion that can give one winner the possibility to spend the evening earlier than Tremendous Bowl LXI in a luxurious suite transformed right into a lodge room at SoFi Stadium in Los Angeles. The draw runs till December 15.
This broader partnership is a part of Marriott Bonvoy’s ‘The place Gameday Checks In’ advertising and marketing platform, which positions its lodge portfolio as a vacation spot for touring soccer followers. The corporate additionally launched a brand new promoting marketing campaign, “Lengthy Distance NFL Relationships,” centered on followers sustaining their allegiance to the group whereas dwelling removed from their residence market.
This 12 months, the NFL delivered its most aggressive worldwide marketing campaign to this point, with a file 9 video games spanning seven nations and 4 continents this season. The enlargement is a part of a broader effort by the league to make American soccer a year-round worldwide exercise. The league’s homeowners have already accredited growing the variety of worldwide matches to 10 beginning in 2027, whereas commissioner Roger Goodell has proposed a doable enlargement to 16 matches per season.
The league kicked off its worldwide slate in September with its first-ever common season recreation in Australia, pitting the San Francisco 49ers in opposition to the Los Angeles Rams on the Melbourne Cricket Floor, adopted by the Dallas Cowboys and Baltimore Ravens at Maracanã Stadium in Rio de Janeiro. Paris will make its NFL debut on October 25, when the Pittsburgh Steelers tackle the New Orleans Saints on the Stade de France, whereas London will host three video games earlier this month. Further showdowns are deliberate in Madrid, Munich and Mexico Metropolis by way of November.
Marriott’s 37 metropolis guides can be found by way of Marriott Bonvoy’s NFL Journey Hub, the place followers may also discover recreation day packages, redeem loyalty factors for experiences and enter the Tremendous Bowl Sleepover Suite contest.