Cheng Lu, CEO of CreateAI, is unequivocal about his firm’s strategy to AI.
“We’ll all the time respect mental property, copyright and the position of human artists,” he says. “At CreateAI, we don’t develop or practice underlying fashions. Fairly, we’re customers of instruments and fashions.”
CreateAI, a digital interactive leisure firm with workplaces in China, the US and Japan, just lately opened what it describes as Asia’s largest movement seize studio: a 2,000 sq. meter facility inside China Movie Group’s digital movie manufacturing base in Beijing, geared up with 130 Vicon VK26 optical cameras able to submillimeter precision. With 14 meter ceilings, the studio can accommodate large-scale motion sequences involving 20 to 30 performers concurrently, in addition to scenes that includes massive animals. Lu cites horseback using sequences from the online game “Ghost of Yōtei” for instance of the kind of work supported by the set up.
“Between the world-class movement seize expertise and the dimensions of our house, we’re capable of create a visually gorgeous, high-end product, whether or not for movie, tv or video video games,” says Lu.
Though the {hardware} builds on Vicon expertise already utilized by main manufacturing studios and analysis labs around the globe, Lu says the most important change is occurring in post-production knowledge processing. “There are numerous steps to movement seize. One is to seize the precise knowledge. That knowledge isn’t helpful as is. This requires post-processing that was traditionally achieved by hand. AI is now rushing up this course of.”
The Beijing studio’s location and native workers enable it to supply this functionality at a value accessible to smaller studios, he provides. With manufacturing pipelines lagging in some areas because of capability constraints, AI automation instruments are enabling sooner creation of property and scenes. “Content material isn’t a zero-sum recreation,” says Lu. “On the finish of the day, it’s all the time about who can create one of the best content material and one of the best storytelling.”
Among the many subsequent steps deliberate for the set up is the testing of Vicon’s markerless movement seize system, which permits artists to maneuver freely and not using a swimsuit and permits for real-time motion visualization. “Markerless represents an enormous step ahead in facilitating artistic freedom in mocap performances,” he says.
Relating to Seedance 2.0 and its implications for AI-generated animation, Lu is simple. “We predict Seedance has taken animation growth up 5 notches,” he says. “Technical challenges that existed earlier than, like character consistency, high quality and motion, have improved.” Relating to the broader debate, he provides: “Frankly, there is not any debate. AI-assisted manufacturing is simply going to occur and it is already the way in which folks take into consideration animation workflows.”
The studio’s opening comes as China, in keeping with Lu, overtook the US because the world’s largest online game market in 2025, reaching round $50 billion in income – a determine in keeping with business knowledge. Lu sees a rising cross-media pattern, wherein movie mental property turns into a recreation and vice versa, creating each alternatives and bottlenecks, with the price of producing extremely detailed digital characters remaining a major barrier that AI will assist overcome.
CreateAI’s two foremost tasks within the Beijing studio mirror this cross-media orientation. “Heroes of Jin Yong,” a AAA recreation constructed on writer Louis Cha’s legendary mental property, is being developed alongside manufacturing tied to “3 Physique Downside,” which Netflix tailored right into a tv sequence.
“We wish to leverage China’s most essential mental property to create digital leisure experiences for world audiences,” says Lu. “From blockbuster movies to immersive video games, we imagine the studio will redefine the way forward for efficiency seize. »