Tom Knapp cannot catch a break, not to mention a giant one.
Shortly after The Hollywood Reporter launched an interview with Golf Channel govt timed for return Large breakKnapp was compelled to withdraw his first episode.
“Golf Channel postpones tonight’s premiere of Large break x Bon Bon till subsequent Tuesday 1/9. This can permit vital manufacturing updates to be made following a request from one of many present’s sponsors to take away its model from the sequence,” the Versant-owned cable community mentioned in a press release despatched to THR. “Golf Channel will air further displays of Payne Stewart Award protection tonight.”
The sponsor in query will not be an incidental advertiser: Golf Galaxy, owned by Dick’s Sporting Items and title sponsor of Large break x Bon Bonwithdrew its approval hours earlier than Tuesday’s scheduled broadcast, THR realized. Golf Galaxy has no downside with Golf Channel – Knapp is solely caught between its Large break a rock (under) and a tough place – however being in enterprise with Good Good Golf lately is fairly dangerous.
As we wrote in our preview article:
Lower than every week after our Zoom chat with Knapp, an unrelated Good Good collaboration went viral for all of the mistaken causes.
Within the Callaway x Good Good advert, Good Good golfer Alexis Miestowski reaches for Good Good co-founder Garrett Clark’s Callaway driver with Good Good co-branding. Clark rushes her, knocks her down, stands over her and warns her: “Do not contact my new driver. »
It was a foolish commercial that was extensively condemned on-line and by the PGA Tour itself. Among the many points right here: Skilled golf’s main leagues will host the Good Good Championship in November, and the winner of the Large break x Bon Bon is ready to get a sponsor exemption for the event — for now a minimum of — on Tuesday, PGA Tour CEO Brian Rolapp mentioned the entire thing had grow to be “a little bit of a fluid scenario.”
Past the dangerous publicity, Rolapp says he is “disillusioned” with how Good Good initially dealt with the controversy, including, “It looks like during the last 24 hours they’ve made some progress. We’ll proceed to observe the scenario and see the way it develops.”
At first, Good Good’s response to the backlash was transient and imprecise: “We posted a video on our channels that finally depicts actions that don’t align with our values as a model,” the corporate mentioned.
Good Good CEO Matt Kendrick’s newest mea culpa, a prolonged (leaked) inner electronic mail obtained by THRincluded the next (partly):
We totally perceive and acknowledge the error that was made. The advert was meant to be a parody of the movie Obsessionhowever the execution missed the mark and included content material that ought to not have been revealed on our channels. We’re on no account attempting to reduce or help violence in any type, however we acknowledge that intention doesn’t erase affect.
As famous in our Tuesday article, nobody appears to see the Obsession parallel that Kendrick is referring to. Bon Bon didn’t reply THR‘s questions concerning the alleged parody.
EP#101: Blair O’Neal and Wells Adams in Large break x Bon Bon introduced by Golf Galaxy on Golf Channel.
Cy Cyr/Golf Channel 2026/VERSANT MEDIA
As of this writing (and we all know that each hour spent on this story is crucial!), many extra questions stay unanswered.
Dick’s Sporting Items, the father or mother firm of Golf Galaxy, didn’t instantly reply to THRrequest for feedback on its elimination as Large break title sponsor and the way forward for its relationship with golf tools and attire producer Callaway, a stalwart of the game. The advert, since eliminated, was made independently by Good Good however acquired approval from Callaway. (Callaway, which made the driving force line within the advert, has additionally since apologized.)
It is also not instantly clear how far Golf Channel will go to take away Golf Galaxy’s title sponsorship. Large break x Bon Bon. It is one factor to take away branding from key paintings, however one other to take away it from a accomplished TV season. The week-long delay may find yourself being only a stalling tactic – it is solely doable that Large breakThe nice comeback of (2003-2015) doesn’t do the trick. And regardless, if the PGA Tour removes Good Good as title sponsor of its Nov. 12-15 Omni Barton Creek Resort & Spa occasion (complete purse: $6 million), the Large break x Bon Bon Will the winner – televised or not – nonetheless obtain computerized entry into the sphere of 120 golfers?
It is not good (good).