Amazon MGM Studios is hiring a devoted senior advertising and marketing supervisor for the primary time to supervise its slate of authentic sequence. Pia Barlow, EVP Originals Advertising and marketing for HBO Max, joins the studio as vice chairman of sequence advertising and marketing. Amazon MGM Studios head of promoting Sue Kroll, who Barlow will report back to, made the announcement internally this morning in a memo that you would be able to learn beneath.
Barlow, who begins August 3, will lead all features of our advertising and marketing efforts for Prime Video’s U.S. and world authentic sequence. With this rent, Kroll may have VP-level advertising and marketing executives on the TV and movie aspect in Barlow and Amazon veteran Stephen Bruno.
A two-term 17-year veteran of HBO who additionally labored at Netflix, Barlow was most just lately the No. 2 head of promoting at HBO Max underneath chief advertising and marketing officer Zach Enterlin, who continues to guide operations. It shouldn’t be changed.
Barlow’s resolution comes amid uncertainty attributable to Warner Bros.’ pending acquisition. Discovery, mum or dad firm of HBO Max, by Paramount, which, if closed, will see HBO Max merge with Paramount+. Such a mix all the time ends in employees reductions, with advertising and marketing historically being one of many hardest hit areas in any merger.
In his most up-to-date position at HBO Max, Barlow led advertising and marketing campaigns for vital and business hits comparable to The Pitt, Home of the Dragon And Ideas in addition to the subsequent high-profile occasion Harry Potter sequence.
“Having led award-winning groups throughout technique, artistic, social media, partnerships and experiential advertising and marketing, Pia has constructed a repute for progressive, globally resonant campaigns that deepen the connection between audiences and the tales they love,” mentioned Kroll.
Barlow started his profession at HBO in 2003 with client advertising and marketing campaigns for sequence, movies and documentaries, together with Boardwalk Empire, Ladies And Silicon Valley. She joined Netflix in 2014, engaged on the streamer’s hit together with Orange is the brand new black, grasp of none, making a assassin And unusual eyealong with being a pioneer in its worldwide advertising and marketing technique of originals.
In 2017, she joined Twentieth Century Fox Movie, the place she helped lead campaigns for movies comparable to The Biggest Showman, The Put up And Homicide on the Orient Specific, earlier than returning to Netflix’s world artistic and social advertising and marketing group to supervise advertising and marketing campaigns for all nonfiction and authentic children and household content material. Barlow joined the HBO household in 2020 as senior vice chairman of program advertising and marketing for HBO Max and was promoted to govt vice chairman the next 12 months.
Right here is Kroll’s memo:
Group,
Please be a part of me in welcoming Pia Barlow, who will be a part of Amazon MGM Studios on August 3 as Vice President of Sequence Advertising and marketing, a job wherein she’s going to lead all features of our advertising and marketing efforts for Prime Video’s U.S. and world authentic sequence, reporting to me.
Pia joins us after holding senior advertising and marketing roles at a variety of different movie and tv corporations, together with HBO/HBO Max, Netflix and Fox. Most just lately, Pia was SVP of Originals Advertising and marketing for HBO Max, the place she led campaigns in assist of among the trade’s highest-profile properties, together with The Pitt, Home of the Dragon, Hacks and Harry Potter. Having led award-winning groups throughout technique, artistic, social media, partnerships and experiential advertising and marketing, Pia has constructed a repute for progressive, globally resonant campaigns that deepen the connection between audiences and the tales they love.
Earlier in her profession, Pia spent a number of years at Netflix, engaged on Orange is the brand new black, grasp of none, making a assassin And unusual eyeand likewise growing their general worldwide advertising and marketing technique for originals. She additionally beforehand labored within the movie trade, as govt vice chairman of Twentieth Century Fox Movie, the place she helped lead campaigns for The Biggest Showman, The Put up And Homicide on the Orient Specific, earlier than returning to Netflix’s world artistic and social advertising and marketing group to supervise advertising and marketing campaigns for non-fiction and youngsters’s and household originals. She started her profession at HBO in 2003, launching campaigns for sequence, movies and documentaries, together with Ladies, Boardwalk Empire and Silicon Valley.
Pia brings an unbelievable quantity of experience and expertise, gleaned from a few years spent in each attainable style of movie and tv – and I am unable to await her to fulfill and begin collaborating with you all.
As soon as once more, be a part of me in welcoming Pia Barlow to Amazon.
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