Peacock subscribers can have the choice to enroll in-app for a Starz subscription as a part of a deal between the programmer and NBCUniversal.
Starz’s promotion throughout all Peacock subscription tiers is information — not within the broader streaming trade, the place bundling is commonplace, however for 2 streamers backed by pure leisure corporations. Peacock had the same multi-year take care of Hallmark that expired in 2025. It additionally has a bundling take care of Apple, which encompasses cross-promotion of subscriptions to Apple TV and streamer NBCU. Fox One and ESPN, bigger retailers that blend linear community feeds with on-demand streaming content material, have teamed up for a third-party bundle, as have HBO Max and Disney.
Starz completed the fourth quarter of 2025, the final interval through which the corporate reported its subscriber ranges, with 12.7 million streaming subscribers in america. Peacock, which is US-only, has 46 million subscribers.
The deal displays the technique for Peacock that has been carried out in latest months by NBCU Media Group President Matt Strauss, which positions the streaming platform as a multi-faceted digital platform. Peacock just lately added online game titles, vertical video and AI options in an effort to spice up engagement. On Monday, YouTube introduced that it was including Peacock’s ad-free subscription tier to its subscription hub, as a part of a distribution deal the businesses agreed to in 2025.
“This Starz add-on subscription expands our clients’ selection throughout all three tiers, provides subscribers the flexibleness to reinforce their expertise on Peacock, and allows deeper engagement with add-on premium content material,” mentioned Will Gonzalez, chief progress and knowledge officer, NBCUniversal Media Group. “We’re excited to ship much more worth to clients and provides them the power to entry extra of what they need to watch instantly on our platform.”
The announcement got here a day after NBCU’s father or mother firm, Comcast, introduced that it will cut up into two separate public corporations, one consisting of NBCU and Sky and the opposite of the corporate’s cable and broadband companies.
“We’re thrilled to companion with Peacock to supply Starz as an add-on subscription to the platform for the primary time ever,” mentioned Alison Hoffman, President, Starz Networks. “As a complementary premium service, Starz is designed to be distributed in a manner that enhances and expands the worth of a broader platform. With our compelling lineup of hit authentic collection aimed toward ladies and underrepresented audiences, in addition to our intensive portfolio of Pay 1 premium motion pictures and libraries, Starz helps create a extra full and various providing for purchasers.”