COL Group’s FlareFlow and Singapore-based Bomanbridge Media have partnered to create one of many first premium documentary collection in vertical format, a wildlife title that may go stay on the platform in over 200 nations by the tip of Q3 2026.
Unveiled at Owl&Co’s Vertical Media Summit in Los Angeles, “Mapogo: The Lion Throne” was filmed over a number of years in South Africa’s Sabi Sands Sport Reserve and charts the rise and fall of the Mapogo Lion Coalition – a satisfaction whose members, together with Mr. T, Kinky Tail and Makulu, have been stated to have killed greater than 100 rival lions throughout their reign and maintained a loyal following on-line lengthy after their reign ended.
Microdrama performer Sam Myerson will narrate the collection. Myerson broke out with “Oops, I Married My Bestie’s Brother,” which racked up 220 million views inside 10 days of its launch on FlareFlow.
“Telling ‘Mapogo’ is an unimaginable alternative to indicate how the central components of a fantastic microdrama are completely common,” Myerson stated. “The identical issues that get followers hooked on microdramas, like intense drama, excessive stakes and shifting loyalties, are precisely what make these lions so compelling. We’re bringing that very same fast-paced, gripping vitality to a brand new microdrama documentary format.”
The mission is positioned because the flagship title of FlareFlow’s Vertical 2.0 initiative, which goals to push the platform’s short-form cellular format past scripted content material and towards premium factual programming. FlareFlow at the moment provides roughly 5,200 collection and has 33 million registered customers in additional than 200 nations and territories, with content material obtainable in 14 languages.
Timothy Oh, Managing Director of Worldwide Affairs at COL Group and Advertising Director of FlareFlow, stated: “‘Mapogo: The Lion Throne’ is the proper story to launch a documentary as a part of Vertical 2.0 as a result of its emotional DNA already displays the very best of the very best in high-end scripted storytelling. It is without doubt one of the most legendary true wildlife sagas, stuffed with all of the betrayal, energy, loss and suspense that Vertical audiences join with instinctively.
Bomanbridge, headquartered in Singapore with an extra workplace in London, provides a catalog of over 5,700 hours spanning factual, wildlife, historic, life-style and scripted genres. The corporate has lately expanded its presence within the high-end pure historical past sector by the acquisition of UK distributor West One Worldwide – now renamed Bomanbridge West – and a manufacturing partnership with German pure historical past firm Doclights.
“The factual style has at all times advanced alongside adjustments in viewers habits and viewing expertise,” stated Sonia Fleck, CEO of Bomanbridge Media. “As viewing habits change into more and more cellular, we imagine the following technology of fact-based storytelling should evolve with them. »
COL Group is listed on the ChiNext board of the Shenzhen Inventory Change and is among the many first corporations to develop the microdrama business in China and the USA.