Canneseries competitors challenge “Sneakermania,” directed by Ima Iduozee, choreographer of Netflix’s “Dance Brothers,” has been acquired by Norsekey Distribution which has acquired world distribution rights exterior of Finland.
The deal was introduced by Mia Ylönen (“Icebreaker,” “Codename Annika”), famend Finnish author and director of the drama division of Helsinki-filmi, on November 9.th The Canneseries version is coming to an finish.
“Sneakermania is a singular story of friendship and profession within the fascinating world of sneakers, with a various solid that presents the Nordic international locations from a very new and recent perspective,” stated Maria Kivinen, Director of Gross sales, Acquisitions and Co-Manufacturing at Norsekey Distribution, earlier than including: “The present has already generated large curiosity amongst worldwide patrons at Content material Europe in Lisbon final week.
Broadcast since February on Finnish public broadcaster YLE’s Yle Areena platform, the YA drama, produced by native powerhouse Helsinki-filmi, marks the collection debut of choreographer-turned-filmmaker Iduozee. “I feel Ima is the very best factor to return out of Finland: a one-of-a-kind younger director, whose vibrant imaginative and prescient is one thing we’ve by no means seen on Finnish screens earlier than,” Ylönen earlier advised Selection.
The eight-part, 15-minute collection, co-written by Vilja Keskimäki, Jani Airiainen, Aleksi Aro-Heinilä and Zakariya Noor, follows Ola, an bold 17-year-old sneakerhead who needs to turn into town’s No. 1 style influencer. “This can be a coming-of-age story that locations the youth of right this moment’s Helsinki on the coronary heart of its narrative in an inclusive, humane and forward-thinking manner,” famous Iduozee.
Main the solid are Mohamed El-Waber, Ada Mustonen, Yosef Nousiainen, Jasir Osman, Adja Wade, Mitra Matouf, Salah Isse Mohamed and Ame Waber.
Commenting on the Canneseries viewers’s response after the present’s worldwide premiere on the Grand Théâtre Lumière on Monday, Ylönens stated: “The reception was overwhelmingly constructive and the excessive visible fashion of the collection made that clear. The viewers and press had been notably eager to listen to concerning the sneakerhead tradition in Helsinki and the natural manner social media is used within the collection. Perhaps individuals are used to seeing darkish and chilly Nordic noir collection coming from Finland and had been positively shocked to see a sunny and optimistic younger grownup collection!
“Sneakermania” was the second Yle collection offered at Canneseries alongside the psycho thriller “Guts” which bowed out within the long-form competitors, successful greatest efficiency for Roosa Söderholm.
The YA collection “Sneakermania” is the most recent revival from Kivinen, who based Finnish TV, movie gross sales and financing firm Norse Key Distribution lower than a 12 months in the past, after greater than a decade at YLE Gross sales.
“Sneakermania” courtesy of Helsinki Movie