Versant Media Group has taken a minority stake in GammaTime, the microdrama streaming app, in a Sequence A funding spherical.
Monetary phrases of the deal weren’t disclosed by the proprietor of CNBC and MS NOW, however the deal contains adapting tales primarily based on the Versant channel’s manufacturers as vertical sequence and aligning the Comcast spinoff with dramatic content material more and more favored by advertisers.
“GammaTime is reinventing short-form storytelling for a brand new technology of viewers. Their mobile-first method and deal with unique content material make it a pure partnership for Versant as we proceed to develop our iconic manufacturers, deep content material library and storytelling,” Versant CEO Mark Lazarus stated in an announcement launched Tuesday.
The brand new capital shall be utilized by GammaTime to proceed to develop a spread of premium originals with the assistance of Versant’s present runners and leisure mental property. “Versant’s funding is a turning level for GammaTime and the class. We mix unprecedented viewers scale and engagement with premium advertising and marketing. We create originals at scale, and Versant offers us the mental property, model fairness and artistic DNA to do it proper,” stated Invoice Block, former head of Miramax and now founder and CEO of GammaTime.
Versant’s funding follows GammaTime elevating $14 million from traders together with Kim Kardashian, Kris Jenner and Reddit co-founder Alexis Ohanian forward of its launch in October 2025. The streaming platform has produced unique microdramas within the romance, true crime and fantasy genres and likewise struck a cope with the proprietor of Nationwide investigator to mine its archives for unique microdrama content material.
GammaTime was additionally based by former Google Gaming govt Slava Mudrykh, who serves as chief income officer.