Watermelon Footage made a splash by buying North American rights to the migration drama “Ashes,” directed and co-written by Mexican actor, director and producer Diego Luna.
The deal comes after the movie’s world premiere in Cannes and forward of its bow in Toronto subsequent month.
Tailored from the critically acclaimed feminist novel “Ceniza en la boca,” revealed in English as “Consuming Ashes,” by distinguished Mexican creator Brenda Navarro, the movie follows Lucila, a younger lady who leaves Mexico together with her youthful brother to reunite with their mom in Madrid after years of separation. Their hopes for a recent begin shortly collide with a actuality far tougher than Lucila imagined, forcing her to deal with the emotional weight of displacement, damaged household ties, and the battle to construct a life in an unfamiliar land. It stars Anna Díaz (“La Cocina”) and Adriana Paz (“Emilia Pérez”), alongside an ensemble together with Luisa Huertas, Guillermo Ríos, Sergio Bautista, Benny Emmanuel, Teresa Lozano and Adriana Jacomé.
The screenplay for “Ashes” was written by Luna, Abia Castillo and Diego Rabasa, with Luna returning to the director’s chair for his experimental exploration of household, id and belonging. The movie was produced by Inna Payan, Valérie Delpierre, Luis Salinas, Diego Rabasa and Diego Luna. The movie is a manufacturing of La Corriente del Golfo, Animal de Luz Movies, Inicia Movies and Perro Azul, with the help of the ICAA.
“I’m very happy to companion with Watermelon Footage on the U.S. and Canadian theatrical launch of “Ashes.” We couldn’t be in higher fingers,” Luna stated. “Their imaginative and prescient and dedication to supporting movies that problem views and encourage audiences is extremely vital to us. We share their perception within the energy of cinema to maneuver folks, and I am thrilled to have a companion who believes in ‘Ashes’ as deeply as we do.”
The distribution deal was negotiated by Munir Atalla, head of manufacturing and acquisitions for Watermelon Footage, and Jean-Benoit Henry, head of worldwide gross sales for Luxbox, which represents worldwide gross sales of the movie.
“We’re extremely proud to welcome Diego Luna and ‘Ashes’ to Watermelon Footage,” stated Hamza Ali, co-founder of Watermelon Footage. “Diego has created a deeply related human movie about migration, household and the seek for belonging that feels each intimate and common.”