We/On consolidates its development. The channel led by Sergio and Javier Pellón accessed Palco23 on closing 2025 with a turnover of twenty million eurosalong with the forecast for 2026: improve its revenues to 23 million euros, supported by the natural development of its present community of golf equipment.
The undertaking began on the finish of 2023 with the launch of the model. Nonetheless, its actual turning level occurred in July 2024, with the incorporation of 5 premium facilities in Spain (Holmes Place). Different belongings have been added to those belongings 4 golf equipment from the earlier stage, from the Metropolitan.
Since then, the corporate has executed an intensive repositioning plan primarily based on funding and operational enchancment. In simply eighteen months, The group managed to extend its member base by over 50%reversing the state of affairs of belongings which had handed by completely different operators and had been accumulating difficulties.
The chain goals to extend its turnover to 23 million euros by 2026
In 2025, We/On reached 20,000 subscribers, assembly the aims it set initially of the yrin addition to twenty million euros in income. “They had been formidable targets,” acknowledges Sergio Pellón in an interview, who emphasizes that “the expansion exceeded preliminary expectations.”
By 2026, the roadmap is to proceed rising between 3,000 and 4,000 members, “whatever the potential incorporations of latest golf equipment that they’re learning,” explains Sergio Pellón. This development will deliver turnover to 23 million euros, with estimates inserting it even near 24 million.
Not like different operators within the sector, The corporate doesn’t have any funding funds in its shareholderswhich circumstances your technique. We/On is dedicated to incremental development, centered on profitability and long-term model constructing, just like the one they promoted throughout their earlier stint on the helm of Metropolitan. “It’s not about rising for the sake of rising, however doing it profitably and per the product,” explains Pellón.
We/On goals so as to add between 3,000 and 4,000 members by 2026
This strategy additionally applies to the realm of buying. Though the group analyzes market alternatives, favors belongings tailored to its positioning: premium city golf equipment between 3,000 and 5,000 m². With this in thoughts, it lately selected to not instantly combine a big heart acquired in Barcelona (Can Melich) and to switch its operation to a 3rd celebration, in order to not divert sources from its most important technique.
The sectoral context accompanies. After the influence of the pandemic, health skilled a cycle of robust restoration in 2023 and 2024, adopted by a yr 2025 marked by stabilization. On this state of affairs, the premium section continues to achieve weight, pushed by a shopper more and more keen to put money into well being and well-being.
With this base, We/On seeks to consolidate its positioning within the Spanish market with out giving up profitability. “The purpose is to construct a stable undertaking that additionally works in the long run,” concludes the corporate.