In an more and more aggressive market, Samsung has been acknowledged by Circana because the quickest rising model within the health tracker class in Mexico, a mirrored image of the momentum of its in depth portfolio of wellness-focused gadgets.
The Circana Awards, celebrating their tenth yr and aligned with the Client Electronics Present (CES), acknowledge main shopper know-how manufacturers primarily based on metrics resembling market share progress, product rotation and retail efficiency. These metrics mirror not solely the business energy of manufacturers, but additionally their means to adapt to altering shopper wants.
Particularly, Samsung received within the “ffinest performing model per merchandise“, which evaluates the velocity at which merchandise on sale are offered relative to their availability. Outcomes are primarily based on store-level retail information contemplating the worth of gross sales over a three-month interval.
“This recognition from Circana displays shopper confidence in our line of wellness-focused gadgets. At Samsung, we stay dedicated to delivering know-how that innovates and provides actual worth to individuals’s day by day lives.“, mentioned René Castillo, vice chairman of the Cell division at Samsung Mexico.
“The Circana Awards acknowledge manufacturers that aren’t solely on the forefront of innovation, but additionally efficiently translate that worth into tangible leads to {the marketplace}. Samsung’s efficiency in Mexico displays its means to reply to shopper tendencies and keep a related providing for customers. »mentioned Jaime Negrete, govt director of buyer improvement at Circana.
Circana is a worldwide market intelligence and shopper analytics firm, offering manufacturers, producers and retailers with information, know-how and analytics to measure efficiency, perceive buying habits and make enterprise choices with better accuracy.
A well-being answer for everybody
Samsung’s line of wearables provides customers a complete wellness ecosystem that features AI-based well being monitoring. The smartwatch that finest represents this strategy is the Galaxy Watch8 sequence, which merges iconic design with new personalised wellness information to inspire you day by day on the trail to raised well being.
This smartwatch has unique wellness options within the Samsung Well being app, which assist create more healthy habits with immediate, correct and motivating data, from sleep to diet and exercise. Amongst them are:
- Bedtime Steering, which might measure your circadian rhythm to recommend the optimum bedtime to wake you up filled with power.
- Antioxidant Index, which measures carotenoid ranges in simply 5 seconds to assist customers make knowledgeable way of life choices for wholesome growing older.
- Working Coach, which calculates health stage from 1 to 10 and develops a personalised coaching plan with real-time steering and motivating concepts for the consumer to run a marathon.
The Galaxy Watch8 sequence is joined by fashions such because the Galaxy Watch Extremely, ultimate for outside journey fans as it’s the most superior and sturdy Galaxy Watch up to now, able to withstanding as much as 55°C warmth, 9,000m altitude, 10ATM water stress and a battery that lasts as much as 100 hours in energy saving mode. To offer extra individuals entry to a lot of these wearables, Samsung additionally provides the Galaxy Fit3, which helps you to monitor wellness information, from day by day train to peaceable sleep, proper in your wrist and across the clock.
The monitoring and information carried out by these gadgets are built-in with Samsung Well being, which tracks well being information, offers AI-based insights and personalised recommendation for creating good habits.
By way of its wearable ecosystem and well being platform (Samsung Well being), Samsung continues to advertise options integrating know-how and synthetic intelligence to enhance individuals’s well-being.
This award displays how shopper evolution is redefining the electronics trade, the place connectivity, well-being and know-how are consolidated as progress drivers. On this surroundings, manufacturers that efficiently mix innovation and business execution proceed to set the tone out there.