Sydney Sweeney units hearts racing by going topless in daring new advert

Sydney Sweeney set hearts racing after showing topless in a provocative new advert, utilizing simply two American footballs to guard her modesty.

The 29-year-old actress shared the daring video on Instagram on Sunday, displaying off her toned physique in a tiny pair of white underwear emblazoned with the Novig brand as she addressed the general public’s fascination along with her look.

Along with her blonde hair cascading down her shoulders, the Euphoria star confidently walked in the direction of the digital camera earlier than delivering a cheeky message concerning the consideration her physique attracts.

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Sydney Sweeney promotes prediction market firm Novig in daring new marketing campaign

“There are grown males doing spreadsheets to guess on what shade underwear I put on. I imply, I am flattered,” she joked.

The Hollywood star then turned to controversial prediction markets, earlier than selling Novig, the sports-focused platform by which she has a stake.

The business ended with Sydney holding two footballs to her naked chest, accompanied by the slogan “No BS. Simply sport”.

The attention-catching marketing campaign comes simply weeks after the actress was criticized for her earlier Novig advert, which confirmed her posing nearly completely nude whereas strategically overlaying herself in sports activities gear.

Sydney states that this is part of her desire to get her body back. — Sydney states that that is a part of her need to get her physique again.

Whereas some followers have praised its confidence and playful method, the marketing campaign has additionally drawn criticism from feminine athletes who say it’s damaging to girls’s sports activities.

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Sydney Sweeney talks about getting her physique again

Sydney has beforehand spoken candidly about rising up feeling self-conscious about her determine and the scrutiny she’s confronted since changing into well-known.

In a revealing interview with Cosmopolitan earlier this 12 months, the actress defined that launching her lingerie model SYRN was about taking management of how her physique is represented.

“Sure, that is me reclaiming my physique and my narrative and utilizing it to empower different girls,” she mentioned.

The star additionally recalled struggling to search out appropriate underwear as a younger teenager, revealing she was already carrying a 32DD bra in sixth grade.

Sydney shares her own negative experience creating her lingerie collection — Sydney shares her personal adverse expertise creating her lingerie assortment

Her experiences impressed her to create a lingerie assortment designed to assist girls really feel supported and assured, no matter their form.

Sydney additionally opened up concerning the criticism she acquired over her swimsuit within the romantic comedy Anyone However You, explaining that discovering garments to go well with her determine hasn’t all the time been simple. “I really feel like I’ve needed to clarify how breasts work perpetually,” she informed the publication.

“I have been by way of this my entire life. I by no means desire a lady to really feel like me after everybody attacked me for a tantrum I had no management over.”

Sydney Sweeney responds to criticism

Regardless of her glamorous public picture, Sydney admitted it may be tough to navigate the fixed feedback surrounding her look.

Chatting with GQ in November 2025, the actress defined that she considers her physique an necessary a part of her work, particularly after present process a dramatic bodily transformation to play boxer Christy Martin. “I’ve all the time seen a girl’s physique as a really lovely and highly effective instrument,” she mentioned.

The star gained weight and underwent intensive boxing coaching for the position, a course of that gave her a brand new appreciation for what her physique might accomplish.

Sydney Sweeney — Sydney all the time watched. a girl’s physique as a really lovely and highly effective instrument

She additionally spoke concerning the uncomfortable parallels between her personal experiences and people of her Euphoria character, Cassie Howard, whose look is steadily the topic of scrutiny.

In a June 2026 interview with Selection, Sydney mirrored on the criticism leveled at each herself and her character.

“I’ve all the time discovered it very fascinating how individuals scrutinize the best way Cassie was handled on the present, after which they do it to me in actual life,” she mentioned.

“To be sincere, it is arduous typically, however I hope that possibly in a couple of years, when persons are separated from the insanity and clickbait of social media, somebody who sits down and appears in any respect of this, taking a deep dive, will say, ‘Um, possibly we have been all very incorrect.'”